These are the fonts that we showed to our target audience during the research process in constructing our magazine. The most popular font proved to be font number three, the third font down from the top. We asked our target audience their reasons for this choice and they seemed to think that this font looked most conventional of the horror genre therefore it was most effective. We then asked the same audience their preferred colour for the font. The choices were black, red, blue, grey or green. The majority of people chose red. They said that it reminded them of blood which fits in with the conventions of horror.
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